LOVE SHOULDN’T HURT

Paint the City Purple Campaign
A Global Initiative Raising Awareness to End Domestic and Gender-Based Violence.

Woman with purple hair and patterned dress, smiling.

A PERSONAL MESSAGE FROM OUR FOUNDER

I am honored and excited to welcome you to our Paint The City Purple Campaign™ (PTCP) global platform—a space created with purpose, intention, and you in mind. This is more than a website; it is a united movement, a global family standing together in our shared mission to end gender-based violence and to build safe, empowered, and supportive communities across the world.

Whether you are a long-standing advocate or joining us for the very first time, please know this:

The mission of the Domestic Violence Intervention Academy (DVIA) is to save lives by breaking the cycle of abuse through education, accountability, and healing.

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Our Mission

At the heart of the PTCP Global Initiative is a mission:

To unite communities around the world in the fight against domestic and gender-based violence.

MY BOOK

PREVALENCE AND IMPACT of gbv

Gender-based violence (GBV) is a pervasive issue affecting individuals and societies worldwide. Below is an overview of its global impact across various demographics and sectors. These statistics underscore the extensive and multifaceted impact of gender-based violence globally, highlighting the urgent need for comprehensive interventions to address and mitigate its effects.

to Women and Girls

Approximately one in three women globally have experienced physical and/or

sexual intimate partner violence or non-partner sexual violence in their lifetime.

to Adolescent Girls

Nearly 24% of adolescent girls aged 15–19 who have been in relationships have

experienced physical or sexual violence from a partner.

to Childrens

Globally, up to 1 billion children aged 2–17 years have experienced physical, sexual, or

emotional violence or neglect in the past year.

MORTALITY

Femicide: In 2022, around 48,800 women and girls worldwide were killed by their intimate partners or other family members, equating to more than five women or girls every hour.

ECONOMIC IMPACT

Global Cost: Prior to the COVID-19 pandemic, the global cost of violence against women and girls was estimated at approximately US$1.5 trillion, about 2% of the global domestic product.